June 26, 2019
Fans were thrilled in April when John Targon, formerly of Baja East and Marc Jacobs, returned to fashion with an all-new brand: Fall Risk. The line launched with a particularly interesting sales quirk — fans could shop via a telephone hotline. It was an immediate hit. Now only a few months since launching his first collection Targon has released his second drop, a capsule of seven tees. The designer spoke to The Daily about launching his brand, and how the hotline turned out to be a surprise success.
I love, love, love, Glossier’s Boy Brow. I’m obsessed with Marvis toothpaste, just because of the flavors. I’m also really into Patchology under-eye patches. These are all beauty things that, for a guy that make you look fresh. As someone who can easily put himself into the workaholic mode, I love things that give you that quick three minute, “I feel good.” It’s vain, I can’t lie, but I always enjoy products that are well priced and change how you feel.